ChapterSource: Korman J, Furnas H, ed. The Business of Plastic Surgery: Navigating a Successful Career. 2nd Edition. Thieme; 2019. doi:10.1055/b-006-163732Comment: Internal marketing is a powerful way to keep the patients who love your practice interested in what you offer. In external marketing, you are trying to prove yourself and your practice to the public, who is also looking at everyone else’s marketing materials. However, internal marketing is successful only if it engages your established patients and offers them what they are interested in. Start by defining who you are through a mission statement; then create value, whether monetary, functional, social, or psychological. Differentiate yourself with a unique selling proposition (USP). Then define your target audience. When they contact you, provide a unique customer experience. Events help show your culture in a fun way. A successful event takes planning starting weeks in advance, and the return on investment is evaluated with objective metrics. Putting together a successful marketing program can help bring out the best in your practice.
ChapterSource: Mesa J, Buchman S, Mackay D et al., ed. Atlas of Operative Craniofacial Surgery. 1st Edition. Thieme; 2019. doi:10.1055/b-005-148979Comment: Anesthesia of specific areas of the face is usually necessary to perform diagnostic and/or therapeutic surgical procedures such as excision of skin lesions, surgical defect closure, and other treatments. Anesthesia of the face can be achieved by craniofacial nerve blocks. When performed correctly, blockade of a craniofacial nerve with a local anesthetic agent produces profound anesthesia of the facial area innervated by the trunk of the nerve. This chapter focuses on the technique of performing nerve blocks in the craniofacial area.- CockpitComment: Covering Vertical Mastopexy without Augmentation; Vertical Scar Technique with Lower Parenchymal Flap for Upper Breast Fullness; Vertical Mastopexy-Augmentation; Vertical Scar Technique with Implant Exchange; and Vertical Scar Technique and Short Horizontal Incision
E-JournalSource: Suami H, Heydon-White A, Mackie H et al. 2019; 35(02): -.Comment: Featuring ten original articles.
Short link: https://medone-plasticsurgery.thieme.com/P9HMA